Ielts Academic Writing Task 1 Sample 141

You should spend a maximum of 20 minutes on this task. Write about the following topic:

The image provides information about the eroding trust that marketers put in X, formerly Twitter, as an advertising platform.

Summarize the information by selecting and reporting the main features, and make comparisons where relevant.

You should write at least 150 words.

The data illustrates a consistent decline in advertiser trust on X (formerly Twitter) from 2021 to 2024, based on surveys conducted among approximately 1,000 marketing professionals from various sectors including advertisers, agencies, and media companies worldwide.

In 2021, advertiser trust peaked at 28%, representing the highest confidence level in the platform’s brand safety measures. This percentage decreased to 22% in 2022, marking the beginning of a downward trend in advertiser confidence.

The decline continued more sharply through 2023, when trust levels fell to 16%. The projected figure for 2024 shows a further reduction to 12%, indicating a sustained deterioration in advertiser confidence. The data explicitly notes that only 4% of marketers consider advertisements on the platform to provide adequate brand safety.

This longitudinal analysis demonstrates a total decline of 16 percentage points in advertiser trust over the four-year period, with the most substantial decrease occurring between 2021 and 2023. The consistent downward trajectory suggests a systematic erosion of advertiser confidence in the platform’s ability to maintain brand safety standards.