Ielts Academic Writing Task 1 Sample 60

You should spend a maximum of 20 minutes on this task. Write about the following topic: 

The image provides information about the market share of branded hotel chains by chain scale in the U.S.

Summarize the information by selecting and reporting the main features, and make comparisons where relevant.

You should write at least 150 words.

The image presents data on the market share distribution of branded hotel chains across six accommodation subsegments in the United States. The segments range from economy to luxury, with market shares allocated among major hotel groups including IHG, Wyndham, Hilton, Hyatt, Marriott, Choice, and Accor.

In the economy segment, Wyndham dominates with a 32% market share, followed by Choice at 26%. The midscale category is led by IHG at 36%, with Wyndham holding 28%. Upper midscale accommodations show a more balanced distribution, with Hilton, IHG, and Marriott each capturing approximately 20-25% of the market.

The upscale segment demonstrates greater diversity, with Marriott leading at 29%, followed by Hilton at 25%. In the upper upscale category, Marriott holds a significant lead with 44% market share, while Hilton follows at 27%. The luxury segment is predominantly controlled by Marriott at 39%, with Hilton securing 16%.

Notably, Hyatt’s presence is concentrated in the upper segments, with its highest share of 14% in the luxury category. Accor maintains a minimal presence across all segments, while the “Others” category becomes increasingly prominent in the higher-end segments, particularly in luxury at 24%.